![]() ![]() ![]() You don’t sell nearly 100 kinds of fish and shellfish five days a week without a whole lot of support, he said.īy 10 a.m., with his cellphone ringing incessantly, Svedise has already had a fairly full day. Starting at 3 a.m., Svedise starts taking orders, managing a small fleet of fishing boats, checking the catch of the day along the North Coast, sending a truckload of crushed ice and seafood to farm markets, and opening his Santa Rosa fish market and restaurant with the help of wife, Trudy, and kids Anna, Salvatore, Joe, and Nicholas. ![]() The life of a fishmonger moves fast, because seafood waits for no man. ![]()
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